Compared to the dubious benefits of having a TV on the front of your fridge, the interior advances are actually geared towards the bona fide benefits of keeping your food fresher for longer and improving energy efficiency.

After central heating, it is refrigeration appliances that are the largest consumers of energy in the home, because they are on all year round, 24/7. We would always advise customers to look for the highest energy rating they can find, and ‘A’ is now considered a given rather than a luxury. Besides being better for the environment, A energy rated models will save you around £35-40 per year in electricity, compared to products purchased 10 years ago.

This means that a top rated model could pay for itself over its lifetime. With hikes in energy bills rising all the time, this is an issue that retailers can really work to their advantage.

The BZE290SS Frost Free Stainless Steel Freezer meets these energy efficiency requirements with an A rating for energy efficiency.

Fully clad in stylish stainless steel, this model has a capacious 231 litre capacity, but also boasts a number of neat built in features. In the vein of energy efficiency, this model has an open door warning indicator to ensure that valuable cool air isn’t lost to the room unintentionally. In addition, it has a practical mark-resistant coating, as well as an anti bacterial surface for suppressing nasty odours and easy-to-use electronic controls.

• P760SS

Pythagora 60cm Built-under electric double oven

The new P760SS Pythagora 60cm Built Under Double Oven is the ultimate in stylish, yet energy efficient cooking.

A triple glazed removable door and superior technology help this model to boast that all-important ‘A’ energy rating. In addition, this stainless steel oven is packed with features, including a 36 litre static top oven with grill along with a capacious 53 litre main oven.

The main oven offers supreme cooking versatility thanks to its impressive choice of nine functions, and with stay clean liners available as an optional extra, there’s no need for all those toxic cleaning chemicals to blast the grime of the oven.